At first sight the latest bout of churn afflicting almost all legacy US pay TV operators is just more of the same and the next chapter in a long-term story of decline that began in 2012. But this time there are two other worrying factors for operators, one being that now long-term revenues are falling as well and the other that large numbers of remaining pay TV customers indicate they may churn in the near future. Until quite recently operators such as MSO Comcast, as well as DTH DirecTV, even until after its $49 billion acquisition by AT&T completed in 2015, were able to console themselves that revenues were still increasing. This reflected early deserters being the lower tier customers…