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User personalization is a peach for European broadcasters

Plans by the EBU (European Broadcasting Union) and its members to establish a common platform for borderless online access to their content appear to have been scuppered by the recent surprising U-turn by the European Commission (EC) over geo-blocking of streaming services within the EU. As we reported last week (EC U-turns on geo-blocking, driving stake into OTT heart), geo-blocking in other sectors including online shopping, roaming charges and use of credit cards abroad has been outlawed as expected, but the EC astonished many observers by u-turning over streaming services. This went in the face of earlier signals from the European Parliament including its draft law proposed in May 2017, which indicated it would ban rights holders confining online access…

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