UK proprietary codec specialist V -Nova says it has cut a deal with Tata Elxsi, to distribute its technology to pay TV providers and broadcasters. Tata Elxsi says it has already integrated V-Nova’s technology in a set-top-box (STB) of a satellite TV operator in Europe, to us this looks like a technology that would suit Indian mobile TV services – an area where Tata is also well connected. If V-Nova’s codecs are as straightforward as it says, able to sit in front of existing pay TV services and plug straight in, then V-Nova would have many more customers than it has announced and when we last spoke to Fabio Murra, head of marketing, he told us that at least 20…