Within minutes of each other, encoding rivals Ateme and Harmonic announced new ATSC 3.0 partnerships this week in the run up to NAB. The broadcast standard has promised to revolutionize over the air (OTA) television but still there remains a distinct lack of ATSC 3.0-capable consumer devices – and industry players will be hoping next month’s Las Vegas show floor doesn’t mirror the sorry sights for ATSC 3.0 witnessed at CES back in January. To US firm Harmonic first, which is aiming to accelerate ATSC 3.0 adoption by signing up for the Phoenix Model Market Initiative, a collaborative effort headed up by broadcast partnership group Pearl TV, plus TV station affiliates of Scripps, Fox Television Stations, Meredith, Nexstar, Tegna, Telemundo…