Close
Close

Published

Verimatrix takes analytics tilt at Conviva

Just after we went to press last week the embargo was lifted on the Verimatrix news that it had bought a new device side analytics piece from UK audience measurement player Genius Digital. It marks the first step into device based analytics software, which allows a whole new dimension of data to be collected by the US security specialist. Genius Digital acquired the MiriMon software assets from Miriface out of bankruptcy in 2012. It included some key patents awarded in 2011, on how it measures service delivery parameters in a remote device, such as a set top or a video playing smartphone. The system provides data back to a Network Operations Center for analysis and presentation. The patent talked about…

Close