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Verizon’s $2.25 billion NFL deal is a bet on advertising

Verizon re-upped its NFL deal on terms that many industry observers have claimed are better for the NFL than for Verizon. It has signed a five year pact with the football league this week for $2.25 billion – more than double what it paid for its existing contract. The problem is that Verizon appears to be getting less bang for its buck this time around. Under the new deal, which comes into effect in January 2018, Verizon has lost its coveted exclusive mobile rights for select games. Instead, Verizon will be streaming Sunday, Monday and Thursday night games, along with jointly-produced original content, across its digital properties, including Yahoo and Yahoo Sports, Oath properties, and its mobile app Go90. And…

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