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Verizon’s Oath jumps on the mobile AR advertising train

Verizon-owned Oath is pushing a new set of mobile advertising units, including an augmented reality (AR) format. Oath’s AR ads will be produced by its creative arm, RYOT Studio, and will be powered by the Gemini native advertising product from another Verizon unit, Yahoo. The AR ads will be delivered to consumers on mobile phones within apps like Yahoo Mail. Consumers will be able to click on the ads to enter the “immersive” experience which accesses the phone’s camera in order to project virtual objects onto real world environs. In that way, Oath’s ad format works much like Snapchat’s AR filter adverts. Oath has signed up two brands for the new ad format: Home Depot, which will see consumers placing…

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