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Viaccess Orca follows Verimatrix lead into analytics

Viaccess Orca had no big announcement at TV Connect, but Chem Assayag, EVP Marketing & Sales, was abundantly clear on the direction his company is headed in next – analytics. If imitation is the sincerest form of flattery, then Verimatrix, which managed the same transition in April 2015, launching its Verspective product line, will feel very flattered indeed. But Assayag immediately brushed that aside, suggesting that the Verimatrix effort was half-hearted. “We have had a certain amount of TV analytics in the cloud using some 3rd party offerings and some code of our own, but this is a more aggressive road map to collect far more data,” Assayag said. When we asked about the issue of Google insisting on issuing…

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