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Viacom changes approach to TV ads for new Paramount Network

Viacom is reinventing advertising on its newly rebranded Paramount Network in hopes of gaining a competitive advantage for eyeballs in a world where viewers are growing increasingly frustrated with the TV commercial break. Paramount Network, which is Viacom’s recent rebrand of Spike TV, launched earlier this year with a slate of new premium scripted content that’s uncharacteristic of Viacom. Spike TV was known for its male-oriented cut of reality TV shows like Ink Masters, Lip Sync Battle and Bar Rescue. Paramount Network, on the other hand, is looking like more of a premium content channel that Viacom hopes will be able to carve out an audience while competing with Peak TV champions Showtime, AMC, HBO and others. Paramount Network, which…

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