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Viacom digs heels to inflate CBS merger price – your move, Moonves

The fairytale reunion between CBS and Viacom for a second shot at creating a global media monolith has apparently stalled once more, regarding Viacom’s valuation. Frankly this is hot air – all that parent company National Amusements and its influential Redstone overlords must do is give CBS CEO Lesley Moonves whatever he wants and worry about shareholders later. Moonves is making National Amusements some serious money as CBS climbs the broadcast rankings and its’ All Access and Showtime OTT offerings increase in popularity. Meanwhile, Viacom’s stock price has continued to slide, with investors growing impatient with the turnaround CEO Bob Bakish was brought in to ignite. The Viacom camp will argue the company is projected to return to profitability in…

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