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Viacom jumps into European OTT frenzy, but there’s a cable catch

Viacom Media Networks International has announced it is developing its own SVoD service called Paramount+ for the Nordics, as the US content titan looks to Europe to grow its brand engagement while its home viewership continues to shrink – a prediction Faultline Online Reporter made just two weeks ago. Paramount+ will be launching in Denmark, Norway and Sweden on October 1. However, there is one distinct catch in that the service will only be made available to existing pay TV subscribers of five major cable operators – Com Hem in Sweden, TDC’s cable subsidiary YouSee in Denmark, Get in Norway, and Canal Digital in both Norway and Sweden. This mirrors a successful strategy taken up by Netflix which saw it…

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