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VideoAmp unites TV and digital audiences with ‘ATV Ignite’

VideoAmp, the RTL Group-backed ad tech provider that enables cross-platform media planning, buying and measurement, says it’s created the first “truly cross-screen” advertising solution that pairs linear TV audiences with digital data. The product, called ATV Ignite, is an SaaS platform for marketers when planning linear TV media buying. “Our mission has been from the beginning to enable content owners and advertisers to transact across screens seamless,” said Jay Prasad, chief strategy and business officer at VideoAmp. “That is a very big vision. It’s not necessarily the easiest to execute, because things are silo’d. The data in television and digital are totally separate, and getting them to work together is no easy task.” That separation has indeed been one of…

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