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Viu claims 6m subs, lays foundations for Asian dominance

The Asian OTT video service Viu, owned by Hong Kong’s PCCW Media, is on an unstoppable upwards trajectory, claiming that it reached 6 million monthly active users as of March this year, after only 18 months on the scene. To keep this successful ascent on the right flight path, Viu has just one strategy on its mind – original content across multiple Asian countries. Given that many of the regions in which Viu operates are nowhere near saturation, Viu and its rivals have scope for major further expansion efforts, but some Asian markets are fiercely competitive, which is one reason the likes of Viu has kept its distance from China. Notably, Netflix bucked that trend this week – forging a…

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