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Xfinity Instant TV arrives in beta, signaling next broadband battle

Comcast spent over two years experimenting with its Stream video app in the Boston and Chicago areas, before essentially juggling some content and renaming the millennial-targeted service as Xfinity Instant TV – rolling it out in beta mode to broadband subscribers in “select areas” this week. Going down the Go90, millennials-only route would be a glaring mistake, which is why Xfinity TV offers three additional packages on top, to resemble a service much more akin to something like Dish Network’s Sling TV or Sky’s Now TV in the UK. In short, Xfinity Instant TV is a staunch defense against AT&T, in both video up against DirecTV Now and in broadband, and the move is a precursor to the elusive main…

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