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YuppTV furthers US reach with ETV, Netflix fails to return fire in Asia

The ambitious South East Asian OTT service YuppTV has teamed up with Indian entertainment firm ETV to bring popular shows from its Telugu channel to subscribers in the US – targeting an estimated market of 250,000 speakers of the native Indian language Telugu in the US, primarily based in California. We have to praise the bold aspirations of YuppTV; a company which has emerged from the comfort of South East Asia where it has enjoyed widespread success, to expanding into Europe and the US and executing its business model effectively, where many others have failed. Netflix, meanwhile, has taken its business in the opposite direction, but has so far struggled to get a foothold in South East Asia, following its…

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