What will we watch video on? Ever since 1990 when the Internet became open to a wider community beyond academia and defense, there has been a constant feeling of transformation for any industry which can transport its product as bits, rather than as atoms. TV entertainment is one such market.
A service which can be delivered over the internet has typically been partially replaced by a digital version of the service. New revenue models have become possible and have supplanted traditional services. We are seeing this applied to TV through the combination of Advertising Video on Demand, Subscriber VoD and TV Everywhere, as an internet delivered defense for pay TV and some products which are hybrids of these.
Whichever field of video you work
in, it will be disrupted – whether a
pay TV operator, an MNO, or a
tech supplier, we are looking
at continuous uncertainty…
It is because of this, and the disruption surrounding the pay TV industry that Rethink TV has become a series of mini-forecasts which will try to make sense of the future of TV, extending what we know now about how we view video.
Rethink TV – What will we watch video on? This report is part of the Rethink TV service and is FREE to existing subscribers or can be purchased separately for:
To purchase an annual license to Rethink TV costs $2,500 and this comes with 100 Operator profiles, and a monthly forecast about some aspect of video.