Voice Control of the TV Report and Forecast to 2022 (5-user license)
The latest Rethink TV report is about the market for Voice Control of TV entertainment through remote controls. It also forecasts the size of the market from now till 2022.
Voice is emerging as a battleground where nobody can stay on the side-lines. There will be a 570% increase in the number of voice control units by 2022. And this figure is without reckoning on the millions of homes which will opt for voice control either through the remote or a voice assistant for media adaptors (like Apple TV, Roku, Chromecast, Amazon Fire TV etc.) as well as smart TVs or through a 3rd party integration with Alexa or Google Voice.
With a myriad of possible options in formulating a coherent strategy, it feels like pay TV operators and their suppliers are put between a rock and a hard place.