Roku has never not grown the number of streaming households in its footprint from quarter to quarter. Not once. Every single quarter, since records began in Q3 2016, have shown a positive increase in active accounts – rising from 11.3 million accounts to 85.5 million as of Q3 2024. Streaming hours followed a similar uninterrupted trajectory for 19 consecutive quarters, up until Q2 2021 when Roku experienced its first blip in streaming hours. Every year since then has seen one wobbly quarter for streaming hours—testament to the intensified streaming competition of the past five years—all while active accounts have proliferated, unabated. In Q3 2024, there was not even a whiff of a blip. Active accounts rose by almost 2 million,…