Applications for consumer-facing AI in entertainment, as showcased at CES 2025, are very much in their infancy—a stark reminder for critics that B2B use cases for artificial intelligence are several years ahead in their relative development cycles. Advertising is an area of media software where more mature AI-based systems received a run-out at CES. Power moves from heavyweights like Amazon and Disney remind attendees that they have been investing multiple $millions into AI and machine learning for a decade or more, specifically in fields like targeted advertising and audience segmentation. CES 2025 saw a debut for the Disney Select AI Engine, a tool tipped to scale the use of AI and machine learning for targeting audiences—helping advertisers to better analyze…