UK broadcaster ITV has emerged from a steep learning curve over the past five years or so. The latest lick of paint on ITV’s streaming transformation has seen Swedish UX developer Accedo reveal its involvement in the recent launch of the rebranded ITVX video streaming platform – one that is helping ITV crawl out of the BBC’s long-looming PSB shadow. Less than five years ago, ITV Player – also known for a time as ITV Hub – was being publicly hung out to dry, as one of the UK’s least reliable video streaming services. ITV bosses made no excuses about the inherent flaws of its legacy video infrastructure which was infamously prone to failures, and the business promptly took the…