‘Less is more’ is rarely a wise mantra in ad tech. Webinars, panels, and interviews that Faultline has attended in recent years have all suggested that a broad-church advertising platform is the best way to stay on top of diversifying media consumption. But a call this week with ad serving platform VideoByte made us reconsider. Founded three years ago, VideoByte is a SaaS vendor focusing on video-first ad serving. Speaking to the company’s CRO, Nick Frazee, he claims that within the small pond of ad serving vendors, there are few that are truly optimized to deliver video. This poses an interesting thought. Often it is the rule of thumb in ad tech that greater cross-platform presence across all technologies will…