Aggregation is a sticky business. On the one hand it is an essential strategy for any pay TV operator looking to stay relevant, but it is fraught with standardization nightmares and ego-crushing epiphanies of power slipping away from the old guard of media and entertainment. A panel discussion at the Media and Entertainment Leaders Summit 2022 in London last week saw many of these trials exposed, with operators keeping a brave face when possible. Content discovery is the main pain point when aggregating, according to Jean-David Blanc, President of French OTT platform Molotov, now owned by FuboTV. “Unless it is a flagship Netflix series, most people do not know where to find the content they want,” he argued. Some discovery can…