With Super Bowl ad spots costing advertisers up to $8 million for a 30-second cameo, the Super Bowl is probably considered the most globally recognized example of TV advertising enthusiasm. Microcosms of ad enthusiasm can be found in regional examples. In the UK, for instance, the annual Christmas commercial from retail store John Lewis, a nailed-on tear-jerker, has become a cultural event, sparking months of anticipation and even parodies. In Japan, New Year’s commercials from major brands such as Nissin and Suntory are an anticipated annual tradition, blending nostalgia with humor. While the Super Bowl takes ad enthusiasm to new heights, these regional traditions show that, under the right conditions, advertising can be something audiences actively seek out, rather than…