Video service providers of all sizes and legacies are being swept up in the tide of IP, cloud and OTT by business pressures on both the supply and demand sides. They are under pressure from their subscribers both to make content from third parties available on their main TV and access their primary broadcast channels on connected devices elsewhere whenever they want. They are also under supply side pressure to reduce bandwidth costs and accelerate development of new features and service enhancements. Then there is the revenue dimension with opportunities for upselling through personalization and more pertinent recommendation, as well as addressable advertising. Finally, at least for larger operators with multinational ambitions, there is the desire to launch in new…