Norwegian software start up Snowball Digital used TV Connect in London this week to announce it has selected AWS Elemental Media Services infrastructure to build a fan-focused sports subscription service for a soccer club in Norway. Without any disservice to Snowball Digital, AWS Elemental is accustomed to much bigger customer wins, making the premise of holding a joint briefing to announce the deal all the more strange. It eventually made sense; AWS Elemental has accepted a view we echoed recently, that having the biggest accounts on the planet means the business can’t go up, so must go down – by enabling tiny start-ups to compete with big players. This was fitting for TV Connect, a video show where operator panels…