Amid swirling industry gossip and signs of strain across the video encoding and player sector, Bitmovin is trying to hold its nerve. CEO and co-founder Stefan Lederer insists the company is in good health—profitable, EBITDA positive, and not entertaining any emergency pivots or fire sales. “I am relaxed,” Lederer tells Faultline this week, though few in this corner of the industry can afford to be. Still, questions linger about Bitmovin’s long-term focus. Once a flagbearer of next-gen encoding—early on AV1 and persistent with per-title optimization—Bitmovin now wears multiple hats. The company has added player telemetry, analytics, ad tech hooks, and now, the latest in AI-based metadata enrichment. The showpiece at NAB 2025 was Bitmovin’s AI Scene Analysis product, running over…