There have been many delays to deployment of the new ATSC 3.0 broadcast technology in the USA, despite progress in other markets such as India or Brazil, often with a mobile-centric approach. The hybrid broadcast/broadband standard, also known as NextGen TV, is promoted by supporters as a route to efficient use of spectrum and infrastructure by both mobile and TV operators, as well as a way to encourage multi-device services. In the USA, the FCC appears to have run out of patience, as it seeks answers to why broadcasters are currently licensed to provide ATSC 3.0 services in 54 markets, as of mid-2022, when the target was 61 markets by the end of 2020. Last week, Rethink hosted a webinar…