Accurate cross platform audience measurement has been a long time coming after promises from the leading analytics firms going back almost a decade. This is highlighted by Nielsen’s ongoing struggles with its Total Audience Measurement (TAM), whose rollout was postponed yet again in March 2016. In the same month Adobe and comScore, now one of Nielsen’s major competitors after its merger with Rentrak completed in February 2016, announced a partnership to fix both of their offerings for measuring multiscreen content consumption. This will combine Adobe’s new Certified Metrics, comprising standardized digital census data built on the Adobe Cloud Platform and executed by Adobe Analytics, with comScore’s Cross Media, Audience and Advertising products. As comScore CEO Serge Matta pointed out, “massive, census-level data is…