In a mature market where every part of the value chain must optimize costs, cost reduction has become an increasingly important differentiator for technology vendors and operators of services. On the production side, cost savings have been driven by the transition to IP and virtualization. However, this mainly involves private cloud infrastructure. A notable example was seen during the 2024 Paris Olympics, where Olympic Broadcast Services (OBS) deployed a fully virtualized production workflow in partnership with Intel. In content enrichment, AI has made a significant impact on subtitling, translation, and dubbing. As shown in the table below, the cost reduction is substantial—by an order of magnitude. While AI quality does not yet match human output, it opens up new markets…