Preempting any next move by an arch OTT rival, Apple has secured a seismic ten-year rights deal for Major League Soccer (MLS) matches – not just for streaming to US devices, but globally. Sports fans the world over are so accustomed to the fragmentation of sports rights across broadcast TV channels, streaming platforms, regions, and leagues, that having a single global home for all live matches from one sports league is almost unfathomable. In technology, we are often critical of the anti-competitive practices of conglomerates like Apple, crushing rivals at all costs, but – in this unique case of the frustration around sports fragmentation – the creation of a one-stop shop for MLS content has to be lauded, from a…