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Do not ask “What can you do for climate change?”

Professor Ian Boyd’s remarks this week about how the UK and the rest of the world needs to change how they behave have been widely transmitted through the UK press this week, and despite his undoubted career achievements in ecology, the arctic and in marine biology, he seems to have missed out on one study, how people behave. Sir Ian Boyd has been giving press interviews as he is just ending a long distinguished career advising the British government on all things scientific. The idea that society “en masse” will change its diet, change its fashion habits and change its travel arrangements because the environment “needs it to” shows a shocking naivety of how people tend to behave. To the…

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