French software house Dotscreen has been a linchpin in video and audio UX development for more than a decade and yet somehow the name has featured only fleetingly in Faultline. One excuse is that Dotscreen has simply been too “busy” by its own accord focusing on being a front-end specialist and nothing else, according to co-founder Stanislas Leridon, which is a comment that instantly sparked a healthy discussion about Dotscreen’s product expansion roadmap – or more like a dead end. Most front-end vendor experts we speak with have either already diversified their product portfolio or have a roadmap to expand into areas like data-driven marketing, or CMS, or business intelligence, or ad insertion, or any back-end extension feature that might…