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Dyson EV dream stumbles on hubris, high cost, too many cooks

Revolutionary UK vacuum cleaner business, Dyson, has failed in its attempts to create a new Electric Vehicle. Curiously, Dyson did everything differently in his attempt to create a car, compared to how he went about his breakthroughs in vacuum cleaners. James Dyson this week abandoned his electric car endeavors by writing an email to all of his employees, after those on the project were told rapidly that the adventure had come to an end. It was just as abrupt as his confession that he would enter the business four years ago, and just as badly explained. We have no special insights into the situation, but here are a few observations. James Dyson simply tried design after design for his humble…

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