Members of the European Parliament have passed a draft set of measures that looks to hold Big Tech accountable for its audience-defining algorithms and content moderation. Where these measures could really pinch the media and entertainment ecosystem is in the world of targeted advertising. The Digital Services Act (DSA) looks to sharpen the definition of responsibilities and means of accountability for companies that provide ‘intermediary services’ – generally, online platforms for social media and e-commerce. What this boils down to is that media companies of all shapes and sizes in Europe are now in a tighter spot when it comes to monetizing content on an ad-supported basis. Highly targeted advertising has been pushed as one savior for linear broadcasters (Faultline…