The entire 8K ecosystem has been oscillated by news that sales of 8K TV sets could be banned in Europe due to sweeping new energy saving rules. A ripple effect could spread far and wide through the video delivery industry, not only impacting panel shipment volumes but possibly hindering adoption of technologies at the codec level, namely VVC (Versatile Video Codec). That is unless breakthroughs are made to circumvent new regulations mandating that the European Union’s (EU) Energy Efficiency Index (EEI) of any 8K device does not exceed the new limit of 0.90, from March 2023. Faultline seldom slaps the word “impossible” in front of industry challenges, yet the consensus from 8K camps seems one of “resistance is futile”. OEMs…