One bug bear that has consistently irked Faultline is that pure-play ad-supported OTT platforms can never match the grandiose spreads of ‘premium’ content that are promised in press releases. Box office flops, reality show re-runs and something with Gordon Ramsay all seem to be the exception, not the rule. By the end of Faultline’s first day at the OTT.X Fronts event in Los Angeles this week, we had heard enough industry execs admit (on and off the record) that calling any FAST or pure-play AVoD libraries ‘premium’ was little more than PR posturing. However, that is not to say that these formats are doomed – far from it – it is just that expectations must be adjusted accordingly. Faultline’s probing…