MetaBroadcast is not an affiliated company of the formerly-named Facebook giant targeting metaverse domination, but a UK-based metadata specialist that has spied a gap in the market for metadata aggregation. Founded by a former BBC employee, MetaBroadcast is not quite a business spin-out as such, but more of a mindset spin-out, according to CEO Jamie Mackinlay, speaking to Faultline at IBC 2022. Naturally, the BBC became MetaBroadcast’s first customer, and now it boasts the likes of BARB (The Broadcasters Audience Research Board), Radio Times, and Amazon’s IMDb. An apparently common problem among broadcasters is an inability to ingest metadata from more than one source. MetaBroadcast’s bread and butter is in normalizing or “flattening out” metadata – but the vendor wants…