With everyone shouting about the death of the cookie, those with a genuine solution to the problem can find it hard to be heard above the white noise. First-party data miner Full Throttle has an ingenious possible answer with potential for huge scalability in the coming years – by bundling the technology into the Upfronts pitch of leading MVPDs. Publishers like Charter, Comcast and iHeartRadio are flashing a 12-month free subscription to Full Throttle’s SaaS service in return for an annual ad commitment at the Upfronts. Speaking to Faultline this week, the company’s CPO, Amol Waishampayan, says that despite the fuss over a cookie-less future, advertisers and brands are facing a huge challenge of scarcity when it comes to…