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Globalization lifts TV sports rights past $85 billion future

Introduction Major sports have been transformed first by television and then by subscription Pay TV, bringing unparalleled riches and huge growth in exposure beyond traditional fan bases. The maturation of streaming is bringing on another major gear shift both by intensifying competition for rights and changing the viewing experience again with greater levels of personalization and interactivity, as well as innovations in presentation with proliferation of ancillary content. Availability of audience data linked to advanced analytics has created potential for making changes in the sports themselves considering fans behavior during viewing, as has occurred in the case of basketball in the USA. Streaming has also stimulated piracy to the extent that content protection has become a factor in the rights…

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