There is a growing obsession in the content analytics camp with objectifying subjective data. Predicting the future success (or failure) of a TV show or a Hollywood movie is a game that has largely been left down to analyzing historical trends, involving risk taking and sharp timing, since the very beginning of broadcast, even with the industry’s best boffins thrown at predicting perceived popularity. When Gracenote launched its Audience Predict feature in December 2021, Faultline described it as one of the most significant product moves since the metadata expert was acquired by Nielsen in 2017. Building on this predictive positioning, Gracenote has just launched new datasets to optimize content licensing and acquisition strategies for content owners and buyers – under…