New York-based SaaS outfit Human & Digital (HAND) was Faultline’s wildcard at IBC 2024, representing yet another showcase of vendors building real-world products around the C2PA (Coalition for Content Provenance and Authenticity). Offering identity management as a service since 2018, HAND CEO Will Kreth describes the company as Hollywood’s barcode for registering audiovisual works—without the need for government-level identifiers. In a world where managing talent and digital identity is increasingly complicated, with actors already actively exploring digital ‘twins’, there is clear demand for clarity in this space – or else future lawsuits could be biblical. But while HAND is positioned as Hollywood’s barcode, creating a talent ID is not just about slapping a barcode on a movie star. Kreth’s mission…