Hertz has announced the pricing for its Hertz My Car subscription service, and we’ll get the obvious joke out of the way – it’s going to Hertz Your Wallet, at $1,000 per month for the standard package. Now, that sounds exorbitant, especially when the luxury package clocks in at $1,400, but recent data from the US shows that the average car finance payment is $523 per month. So, sure, Hertz is cheaper than rival Enterprise’s recently announced $1,500 per month deal, but it is still a long way off the point where it might have mass-market appeal. Hertz’ project is in the pilot stages, so pricing could change. It has been launched in Texas (Austin) and Georgia (Atlanta), and the…