The Hollywood Reporter’s inaugural Sustainability Issue has been unveiled, making the case for environmental action in the media and entertainment industry. Developed in partnership with the Environmental Media Association (EMA), the report opens by arguing that we are not consigned to inevitable disastrous climate change, and that the Hollywood community can make an impact. There are two main concerns in the industry. The first is in the cost of production, and the second is the perceived impact of the telling of stories. The former is far more pragmatic, while the latter is more philosophical or ideological, and consequently, most of the more tangential change belongs in the first camp. Slightly frustrating is the fact that the report seems more focused…