The ATSC standards for digital TV transmission are heavily associated with the USA and South Korea, but there are ambitions for the third generation of the specs to be positioned as a more global platform for hybrid video delivery, supporting mobile-first as well as terrestrial and satellite models. At the recent Consumer Electronics Show, Madeleine Noland, president of the Advanced Television Systems Committee (ATSC), was pushing the idea of global ATSC 3.0, noting that Jamaica was the most recent country to adopt the standard. The Caribbean island nation is effectively skipping the first generation of digital TV and going straight to NextGen TV, she said, with Television Jamaica (TVJ) becoming a full ATSC member in the process. On…