Long duration energy storage has taken inspiration from its hydrogen counterpart and has created a council of members to establish the technology’s take off through the energy transition. But as the sector struggles to attract investors for capital-intensive projects, advocacy for incentivizing revenue mechanisms will be its core focus, as well as establishing a true definition, in the global eye, of the role of long duration storage in the future power mix. At a trendy photography studio within smelling distance of the COP26 negotiations, players from around the long duration energy storage microcosm convened to form a coalition. The CEO-led group aims to form a joint voice and educate policymakers and grid operators around the world about the role that…