Meta has buckled to pressure from the music industry, announcing that it will be introducing a revenue share model in the US. Music rightsholders will now be paid an undisclosed share of the advertising revenue that their music generates on the platform, even when it is embedded within user-generated content. This has proved a big sticking point for rightsholders (record labels, distributors, publishers, and artists), who have had to watch content creators and social media platforms rake in $billions in advertising revenue from content that is – often unlawfully – soundtracked by their own music. The new rules stipulate that video creators using licensed music will get a 20% share of advertising revenue so long as the videos are over…