In mid-2021, Netflix took an major step towards growing its penetration in India by embracing support for Unified Payment Interface (UPI) – allowing consumers to subscribe to its video platform for the first time without a credit or debit card. Given the relatively low penetration of bank cards in India, the acknowledgement of financial mechanisms happening outside of the USA vastly broadened Netflix’s reach. Almost exactly a year later, Netflix has cast its diversified payment net even further, across the entire Asia-Pacific region – not only expanding support for UPI but also adding digital wallets and carrier billing options too. Considering that an estimated 72% of e-commerce transactions in APAC will be made using digital wallets by 2025,…