New Kids on the Block – online video grows to challenge pay TV

The pay TV world has some new kids on the block to reckon with, and needs to reconcile itself with the fact that it could be heading into its sunset years. A new generation of consumers is emerging that is ever more likely to never take a TV service, and we’re looking at a market that looks set to eventually stray away from even fixed-line broadband and telephony. But those changes are decades away, at least. For now, in the next five years, we see continued gradual declines in pay TV customers, the expected growth in SVoD services, and the emergence of these new kids – which will greatly upset the advertising industry, as they begin to pivot away from…