In the wake of IBC, where the Streaming Video Technology Alliance (SVTA) rattled its Open Caching sabers, it seems clearer that a major showdown between the incumbent CDNs and the new wave of Open Caching advocates is looming. On the horizon, in the next few years, a war of words is about to kick off, and neither side is going to escape without injury. At risk are billions of dollars of annual revenues. Plainly stated, Open Caching would see large volumes of traffic that conventionally traveled through CDNs shifted inside the ISP networks. While we are aware of the argument that private CDNs are making, about Open Caching bringing supplementary revenues on top of traffic they are already being paid…