Five years ago this week… Feeling the squeeze, Eluvio, the blockchain-based content delivery vendor, was trying to calm video industry panic triggered by the first wave of Covid-19 lockdowns. Eluvio thought it would be over in just six months, foreseeing that operators and streaming services would be rushing to simplify and scale delivery. While the projection wasn’t totally wrong, it took another 2 years before the dust settled and buyers came out of the shadows. However, few people predicted that, after this initial rush, purse strings in the post-pandemic era would tighten to such a suffocating degree. SGAI at NAB 2025: A number of companies will be showcasing server-guided ad insertion (SGAI) at NAB 2025, including Yospace—promising smoother ad…